Demographics Sources

Do you need to identify an area to beta launch a new service or product? Do you need to understand how many women in their 20s-30s are in high-income households to demonstrate the market for a new baby product?

The following databases contain a wealth of demographic data to help answer the above and similar questions.

U.S. Demographic Data

Most of these sources rely heavily on U.S. Census data, but these platforms can be easier to use and integrated related data.

  • Social Explorer
    • Easily create maps and tables of many datasets, including the U.S. Decennial Census, American Community Surveys, and more.
  • SimplyAnalytics
    • Best when wanting to overlay multiple variables. Data analysis and mapping tool with U.S. demographic data and more. Includes EASI Lifestage profiles. Integrates many helpful datasets for market research.
  • DataPlanet Statistical Database
    • Interactive platform with data from a variety of licensed and public domain datasets that allows users to create customized maps, graphs, charts, and spreadsheets.

Global / International Demographic Data

  • DataPlanet Statistical Database
    • Interactive platform with data from a variety of licensed and public domain datasets that allows users to create customized maps, graphs, charts, and spreadsheets.
  • FitchConnect
    • Contains demographic data that is easy to pull for specific countries and/or regions around the world. In the top navigation menu, go to Data Tools > Interactive Charts.
  • Passport
    • Contains demographic data that is easy to pull for specific countries and/or regions around the world. Best when also wanting to get country-specific market data (e.g. number of wireless phones per household, amount spent on beer, etc.).

See also EPS China and Indiastat.com for demographic data from these countries.



Answered By: Alice Kalinowski
Last Updated: Jun 10, 2020

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