Market Size and Market Share Resources

In addition to what you can find in market reports, there is also market size and market share data and analysis in the following databases:

  • IBISWorld
    • Includes industry reports with market size and market share data for US industries and selected China and Global industries.
  • D&B Hoovers
    • Includes MarketLine industry reports that include market size and market share information for global, regional, and country-specific markets.
    • Instructions:
      1. From the homepage, select the Analyze Markets box.
      2. On the search screen make the following selections: 
        1. In Report Type field select Market Research Report.
        2. In Brokerage House/Source field select MarketLine
      3. Add any additional criteria as needed.
      4. Click View Results.
  • FitchConnect
    • Includes Industry Forecast Reports with market size for 25+ industries for individual countries or world regions.
    • Instructions:
      1. From the top menu select Sectors to locate the covered industries.
      2. In the upper right Global Search box enter an industry and country or region.
      3. Select the relevant result under the Research heading. The Industry Forecast Reports contain detailed market information.
  • Passport
    • Includes detailed market share and size data for consumer products. Includes global, regional, and individual country-level data.
  • Gale Directory Library
    • Scroll to Market Share Reporter. This publication give the market share of individual products and industries on a global scale. The breakdown varies depending on the product or industry.
  • Statista
    • Very good resource to determine market size or individual company/brand market share. Use keywords search.

To estimate prospective market size for your own product or service, refer to the Guide to Market and Consumer Analysis.



Answered By: Zina Shapiro
Last Updated: Jun 10, 2020

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    Resource Use

    Most resources listed are only available to current Stanford students, faculty, and staff with an active SUNet ID