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Industry reports are more focused on the supplying industry rather than the customer (the focus of market reports). However, they can still provide valuable information when putting together a market analysis. Popular resources are listed below.
Procurement reports provide information targeted to those purchasing products or services in a business environment. If you're researching a B2B product or service, these reports will shed some light into the market from a purchasing standpoint.
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Most resources listed are only available to current Stanford students, faculty, and staff with an active SUNet ID