Skip to Main Content

Knowledge Base

Consumer Spending & Time Use

There are many ways to try to understand consumers or your target market. One of them is to explore consumer spending data that covers how much money consumers spend on average on various goods and services. Another is to see how much time users spend doing certain tasks.

United States

In the US, there are two large data collection programs that aim to find out how American's spend their time and money.


  • Passport. Passport contains a variety of market size and share data on consumer products that is used to create reports on consumer trends. Search Tip: In the top navigation bar, go to Consumers > Income & Expenditure. Scroll down to search for statistics or get country reports.
  • OECD Time Use Data. High level data about how people spend their time in countries around the world. More detailed data for individual countries may be available elsewhere.

Answered By: Alice Kalinowski
Last Updated: Jul 19, 2021

Related Library Tips

    Resource Use

    Most resources listed are only available to current Stanford students, faculty, and staff with an active SUNet ID