Many historical and current advertisements can be found free online. Below are some of the resources available though Stanford and other institutions.
- J Walter Thomson Advertising America
- A collection of print ads form 1900 to 2000 from one of the biggest and oldest advertisement agency in various industries and categories.
- Database of over 7,000 historical advertisement printed between 1911 and 1955 in American and Canadian newspapers and magazines from Duke University.
- American Consumer Culture
- A database of marketing and advertising materials including ads images in three parts: J. Wlaters Thomson. Market Research and American Business (1935-1965), Trade Catalogues and the American Home (from early 19th century through the 20th century.).
- Find ads across thousands of magazines and journals.
- In the top navigation bar select Advanced Search.
- Enter search term and select Advertisement in Document Type category.
- Click Search.
- On the results page, use additional filters in the left panel to refine results as needed.
- Superbowl Ads (print)
- Popular Medicine in America, 1800-1900
- Contains books, trade cards, pamphlets, posters, and advertisements for medical information and self treatments marketed toward laypersons in the United States in the 19th century.
- GlobalData Medical
- Includes Global Ads Database with multimedia advertisements for medical devices.
- GlobalData Power
- Includes Global Ads section with multimedia advertisements for power.
- AdForum Creative Library
- Access to over 200,000 ads in multiple formats: TV, digital, print, radio, and case studies. Requires membership.
- Good compilations of resources on print ads from other academic institutions:
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Related Library Tips
Most resources listed are only available to current Stanford students, faculty, and staff with an active SUNet ID